Ethena and Binance Join Forces to Integrate USDe Stablecoin for 280 Million Users
In a significant move for the cryptocurrency market, Ethena, a synthetic dollar issuer, has announced a strategic partnership with Binance, the world’s largest cryptocurrency exchange by trading volume. This collaboration will integrate Ethena’s USDe stablecoin into Binance’s ecosystem, making it accessible to over 280 million users [1]. The partnership aims to disrupt the stablecoin market on Binance, currently dominated by Tether’s USDT and Circle’s USDC, by offering users a unique earning opportunity through USDe.
USDe Integration with Binance Earn and Trading
As part of the partnership, USDe will be seamlessly integrated into Binance Earn, a platform that allows users to generate returns on their crypto holdings. Additionally, USDe will serve as reward-bearing collateral for futures and perpetuals trading on Binance. Starting at the end of September 2025, users holding USDe on the exchange, including within portfolio margin for futures and perpetuals, will receive weekly rewards, providing an incentive to hold the stablecoin over competitors like USDT and USDC.
Ethena emphasized the earning potential in a recent post on X, stating, “Binance users will be able to earn rewards paid weekly by Binance for simply holding USDe anywhere on the exchange, including within portfolio margin on futures and perpetuals trading.”
Furthermore, USDe will be available as a spot trading pair against USDT, exposing it to over $190 billion in assets on Binance [3]. This move is expected to enhance the stablecoin’s liquidity and visibility, potentially accelerating its adoption among Binance’s vast user base.
Building on Past Success
Ethena’s partnership with Binance follows a successful deployment on Bybit in 2024 [2], where USDe quickly gained traction. This strategic integration aligns with Ethena’s broader mission to provide a stablecoin that not only maintains value stability but also offers users earning opportunities, setting it apart from traditional stablecoins.
A Competitive Edge in the Stablecoin Market
The $12 billion stablecoin market on Binance has long been dominated by USDT and USDC, but Ethena’s USDe introduces a compelling alternative. By combining stability with the ability to earn rewards, USDe aims to attract users seeking both security and passive income. The partnership with Binance, a platform renowned for its extensive reach and robust infrastructure, positions USDe to challenge the status quo and potentially reshape the stablecoin landscape.
As the cryptocurrency market continues to evolve, partnerships like this one between Ethena and Binance highlight the growing demand for innovative financial products that blend stability with earning potential. With USDe now accessible to Binance’s 280 million users, the stablecoin is poised for significant growth in the coming months.