LitFinancial Launches litUSD Stablecoin to Transform Mortgage Lending

Troy, Michigan – September 10, 2025 – LitFinancial, a regulated mortgage lending FinTech, has unveiled litUSD ^[1], a U.S. dollar-backed stablecoin designed to revolutionize the mortgage industry by reducing the cost of capital and enhancing transparency. Built on the Ethereum blockchain in partnership with Brale and Stably, litUSD aims to modernize traditional lending models and streamline treasury operations while adhering to the federal GENIUS Act. The company projects an annual mortgage origination run-rate of more than $1 billion by 2026.

A New Era for Mortgage Finance

LitFinancial, founded in 2024 and headquartered in Troy, Michigan, has quickly established itself as a forward-thinking player in the mortgage sector. With a team of over 100 professionals and leadership from industry veterans of Rocket Mortgage, Coinbase, and Draper Goren Blockchain, the company projects an annual mortgage origination run-rate exceeding $1 billion by 2026. The launch of litUSD marks a significant step toward achieving this goal by leveraging blockchain technology to improve efficiency and transparency.

The litUSD stablecoin, issued as an ERC-20 token, is fully backed 1:1 by cash and cash equivalents held in reserve, ensuring stability and security. Businesses can mint or redeem litUSD through bank transfers or Circle’s USDC stablecoin via verified accounts on Brale’s platform. By integrating litUSD into its operations, LitFinancial aims to lower funding costs, optimize treasury management, and explore on-chain mortgage payment settlements. This approach could enable publicly verifiable loan performance records, potentially transforming liquidity in the secondary mortgage market.

“Stablecoins are rapidly becoming an essential tool for modern treasury operations,” said Tim Barry, CEO of LitFinancial. “With litUSD, we’re building resilience and adaptability into our business model while pioneering how mortgage finance can evolve with blockchain technology. We chose Ethereum for its stability, decentralized nature, and alignment with domestic policies.”

LitFinancial

LitFinancial is a Michigan-based FinTech focused on modernizing mortgage lending through innovative technology. Since its inception in 2024, the company has grown rapidly, combining expertise in real estate, FinTech, and blockchain to drive efficiency and transparency. Its leadership team’s experience from leading firms like Rocket Mortgage and Coinbase positions LitFinancial to disrupt traditional mortgage models with litUSD.

Brale

Brale ^[2], a FinCEN-registered money services business ^[3], serves as the regulatory and technical partner for litUSD. As a stablecoin-as-a-service platform, Brale manages the issuance and redemption of the token, ensuring compliance with the GENIUS Act, a federal law establishing the first regulatory framework for stablecoins. “The launch of litUSD demonstrates how regulated financial institutions can adopt stablecoin technology within clearly defined legal frameworks,” said Ben Milne, CEO of Brale.

Stably

Seattle-based Stably ^[4], a stablecoin advisory and development firm, played a key role in the strategy, token economics, and decentralized finance (DeFi) integration for litUSD. Stably’s expertise helped shape the stablecoin’s launch and execution, aiming to reduce payment friction and the cost of credit in mortgage lending. “litUSD is here to change how credit is priced and delivered,” said Kory Hoang, CEO of Stably.

Stably is backed by MORGAN CREEK CAPITAL MANAGEMENT ^[5], CREAM LABS ^[6], BEENEXT ^[7], 500 startups ^[8], HARD YAKA ^[9], BLOCCELERATE ^[10].

The Bigger Picture

The launch of litUSD comes at a time when stablecoins are gaining traction, with projected payment volumes reaching $1 trillion by 2030, fueled by regulatory clarity in the U.S.. By leveraging Ethereum’s decentralized and stable infrastructure, litUSD aligns with domestic policies and sets a precedent for how traditional financial institutions can adopt blockchain technology. The initiative not only aims to cut costs but also explores innovative applications like on-chain mortgage settlements, which could reshape the mortgage industry by enhancing transparency and liquidity.

As LitFinancial continues to grow, litUSD represents a bold step toward integrating blockchain technology into mainstream finance, potentially redefining how mortgages are financed and managed.